Digital Media

Internet and digital communications
E-mail in the form of newsletters and email marketing in the form of offers and sales sequences are the new and evolving use of the digital communications. The internet is a key method of both B2B and B2C customer communication and knowledge sharing, greatly reducing costs of traditional print media and telemarketing. But digital communication also offers new communication techniques that personalise content and encourage interaction at different stages of the customer journey. These include:
1. Search marketing – The use of websites for marketing and as part of the sales process through to understanding and tailoring websites to search behaviour through the use of SEO practices and sales techniques in digital media such as capture forms on websites that collect email adresses so that they can be used in email marketing or digital newsletter sending.
2. Social networking with sites like twitter and Linked-in with Linked-In being useful for reaching senior managers.
3. Affliate marketing which uses digital media and technologies to market and promote other peoples products and services.

Last Updated on Saturday, 09 January 2010 19:43